BTCC
/
BTCC Square
/
Global Cryptocurrency
/
Walmart Stock Rises on Historic ElClasico Soccer Partnership
Walmart Stock Rises on Historic ElClasico Soccer Partnership
12
1
BTCCSquare news:
Walmart shares gained traction after announcing a landmark sponsorship deal with Spain's LALIGA, becoming the first presenting partner of ElClasico matches between Real Madrid and Barcelona. The retail giant will activate through viewing parties, concerts, and co-branded merchandise in the U.S. and Canada.
Disney's ESPN platforms, which broadcast LALIGA games stateside, reported record viewership last season with 5.4 billion minutes consumed. The partnership underscores the growing convergence of retail, sports, and entertainment—though no direct cryptocurrency links emerge from this corporate play.
By:
